Marketing Analysis Ge Healthcare- Digital Marketing

GE Healthcare- Digital marketing KULDIP MEDHE GE healthcare deliver services to people around the globe using transformational medical technologies. Among them are services such as biopharmaceutical manufacturing technologies, medical diagnostics, medical imaging and information technologies, patient monitoring systems, drug discovery, and performance solutions services. The ultimate goal of using digital marketing strategy is for customer and market acquisition. The reason being is acquire new customers and make the products and business grow. The retention of new customers is also important. Through acquisition strategy, new customers and existing ones can be informed about the new products and services. Acquisition goes beyond than awareness and it helps in expanding the market share and also increasing the number of customers. Having a good customer acquisition strategy used is essential since the company is operating in the healthcare sector. It will contribute to retain the existing customers and also attract the potential ones. Through digital marketing customer acquisition can be done effectively. Since the world is moving forward with the technology, it is important to change and adopt accordingly. Many individuals today are connected with the World Wide Web. And many people’s daily operations are connected with the Internet. Therefore it is easy to reach a large customer base and market penetration through digital marketing strategies effectively whenShow MoreRelatedA Strategic Analysis of Ge Healthcare1561 Words   |  7 PagesA strategic analysis of GE healthcare GE Healthcare: Company Overview GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. 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Bite Me A Love Story Chapter 4 Free Essays

4. Good-bye Love Lair BEING THE JOURNAL OF ABBY NORMAL, Triumphant Destroyer of Vampyre Kitties I weep, I brood, I grieve-I have sniffed the bitter pink Sharpie of despair and mascara tears stripe my cheeks like a mouthful of chewed-up black Gummi bears has been loogied in my eyes. Life is a dark abyss of pain and I am alone, separated from my darling delicious Foo. We will write a custom essay sample on Bite Me: A Love Story Chapter 4 or any similar topic only for you Order Now But check it-I totally kicked ass against a gang of vampyre kitties. That’s right, kitties, meaning many. No longer does the huge shaved vampyre cat Chet stalk the City alone; he has been joined by many smaller and un-shaved vampyre cats, many of which I turned to kitty toast with my most fly sunlight jacket. Right outside our loft, they were attacking that crazy Emperor guy and his dogs and I saved them by running out into the street and hitting the lights. It was pure techo-carnage, blood everywhere, and a little Japanese guy with a samurai sword doing the serious Ginsu on the kitties as they attacked. I know what you are thinking. Ninja, please†¦ I know, OMFGZORRO! A samurai in Sucker-Free City! I didn’t even try to convince the cops when they came. They were all, â€Å"What up?† And I was all, â€Å"Nothing.† And they were all, â€Å"What’s all this?† Pointing to the blood and steaming kitty ashes and whatnot. And I was all, â€Å"Don’t know. Ask him. I just heard some noise so I came out to check it out.† So they asked the Emperor and he tried to tell them the whole story, which was a mistake-but he’s kind of insane, so you have to give him a break. But they put him in the car anyway and took him and his dogs away, even though it was totally obvious that they knew who he was and were just being dicks about the whole thing. Everyone knows the Emperor. That’s why they call him the Emperor. ‘Kayso, Foo finally came home and I jumped into his arms and sort of rode him to the ground with a massive tongue kiss so deep that I could taste the burned cinnamon toast of his soul, but then I slapped him, so he didn’t think I was a slut. (Shut up, he had wood.) And he was all, â€Å"Stop doing that, I don’t think you’re a slut!† And I was all, â€Å"Yeah, well then how did you know that’s why I slapped you, and where the fuck have you been, my mad, manga-haired love monkey?† Sometimes it’s best to turn the tables and start asking questions when your argument sucks ass. I learned that in Introduction to Mass Media class. And Foo’s all, â€Å"Busy.† And I’m like, â€Å"Well you missed my heroic warrior-babe assault.† And I, like, told him the whole thing and then I said, â€Å"So, now there’s a lot of vampyre cats. What’s up with that, nerdslice?† Which is a pet name I have for Foo when referring to his mad science skills. And he’s all, â€Å"Well, we know that there has to be an exchange of blood from the vampyre to its victim before the victim dies, otherwise it just goes to dust.† And I’m like, â€Å"So Chet’s smart enough to know that?† And Foo’s all, â€Å"No, but if a cat’s bitten, what’s the natural thing for it to do?† And I’m all, â€Å"Hey, I’m asking the questions here. I am the boss of you, you know?† And Foo totally ignores me, and he’s all, â€Å"They bite back. I think Chet is changing the other cats by accident.† â€Å"But he drained that parking cop and she didn’t turn.† â€Å"She didn’t bite him back.† And I’m all, â€Å"I knew that.† And Foo’s like, â€Å"There could be hundreds of them.† And I’m all, â€Å"And Chet led them here. To us.† And Foo’s all, â€Å"He marked this as his territory before the old vampyre turned him. He sees this as his place. The stairway still smells like cat pee.† And I’m like, â€Å"That’s not all.† And Foo’s all, â€Å"What? What?† And I totally slip into my dark mistress voice and I’m all, â€Å"Chet has changed. He’s bigger.† And Foo’s all, â€Å"Maybe his coat has just grown back.† And I’m all ominous like, â€Å"No, Foo, he’s still shaved, but he’s a lot bigger, and I think-† I paused. It was very dramatic. And Foo’s like, â€Å"Tell me!† I sort of fainted all emo into his arms. And he totally caught me like the dark hero of the moors that he is, but then he harshed the romantic drama of it all by tickling me and going, â€Å"Tell me, tell me, tell me.† So I did, because I was close to peeing myself, and I’m totally not into that kind of thing. â€Å"I think we have to worry about the little samurai guy turning, which would not be good, as he is full badass, despite his deeply stupid hat and socks.† And Foo was all, â€Å"Did he bite them?† And I was all, â€Å"He was full-on covered in vampyre kitty blood. Maybe some drops got in his mouth. Lord Flood said he accidentally turned that blue ho from one kiss on the bloody lips.† And Foo’s like, â€Å"Well we need to find him, then. Abby, we may not be able to handle this. We need help.† And he’s all nodding to the statue of the Countess and Lord Flood. And I’m all, â€Å"Do you know the first thing that will happen if we let them out?† And Foo’s all, â€Å"Jody will totally kick our asses.† And I’m like, â€Å"Oui, mon amour, epic ass-kickings pour toi and moi. But you know what’s even scarier?† And Foo’s all, â€Å"What? What? What?† Because French drives him mad. So I’m like, â€Å"You still have wood!† And I squeezed his unit and ran into the bedroom. ‘Kayso, Foo chased me around the loft a couple of times, and I let him catch me twice, just long enough to kiss me before I was forced to slap him-well, you know why-and run away. But as I was prepared to let him think I would surrender to his manly deliciousness, I’m all, â€Å"You could turn me to a vamp and I could use my dark powers to scoop Chet’s litter box of destruction.† And Foo was all, â€Å"No fucking way. I don’t know enough.† Then someone started pounding on the door. And not a little â€Å"Hey, what’s up?† pound. Like there was a big sale on door pounds down at the Pound Outlet. Buy one, get one free at Pounds-n-Stuff. I know. WTF? Privacy much? Pounding on the love lair. JODY It was like perpetual â€Å"not quite lunchtime† in her cubicle at the insurance company, back in ancient history, three months ago, before she was a vampire. Every sundown, for about fifteen seconds, Jody awoke and panicked over the hunger and constraint until she was able to will herself into mist and float in what she thought of as the blood dream, a pleasant, ethereal haze that lasted until sunup, when her body went solid inside the brass shell and for all practical purposes, she became dead meat until sundown came round again. But sometime around the end of the first week of freakouts, she realized that she was touching Tommy. That he was in the bronze shell with her, and unlike her, he couldn’t go to mist. She should have taught him, she knew, just as the old vampyre had taught her, but now it was too late. Maybe, since she couldn’t move enough to tap a message with her finger in Morse code, let alone talk, she could reach out to him, somehow connect with h im telepathically. Who knew what kind of powers she might have that the old vampyre had forgotten to tell her about. She concentrated, pushed, even tried to send some sort of pulse to the places where their skin touched, but all she got back was an extended, jagged, electric panic. Poor Tommy. He was there all right. Alive and mercilessly aware. She tried to reach him until she could bear the weight of her own hunger and panic no longer. â€Å"Abby, if I ever get out of here, your narrow ass is mine,† she thought before fading to mist and blissful escape. INSPECTOR RIVERA It wasn’t a homicide, strictly speaking, because there was no body, but there was a traffic enforcement officer missing in action, and it had involved the Emperor and a certain block of light industry buildings and artist lofts south of Market Street that Rivera had flagged for notice if anything happened there. And something had definitely happened here, but what? He lifted the collar of the empty traffic officer’s uniform with the tip of his pen to confirm that the fine gray ash was not on the sidewalk underneath, and it wasn’t. Inside the uniform, on the sidewalk at the cuffs and collar of the uniform, yes, but not on the sidewalk under the uniform. â€Å"I don’t see a crime,† said Nick Cavuto, Rivera’s partner, who, if he’d been a flavor of ice cream, would have been Gay Linebacker Crunch. â€Å"Sure, something happened here, but it could have just been kids. The Emperor is clearly nuts. Totally unreliable.† Rivera stood up and looked around at the blood-soaked street, the ashes, the still-flashing light on the parking cart, and then at the Emperor and his dogs, who had their noses pressed to the back window of their brown, unmarked Ford sedan. Rivera’s flavor was Low-fat Spanish Cynic in an Armani cone. â€Å"He said cats did this.† â€Å"Well there you go, an Animal Control issue. I’ll call them.† Cavuto made a great show of flipping open his mobile and punching at the numbers with his thick sausage fingers. Rivera shook his head and crouched over the empty uniform again. He knew what the powder was, and Cavuto knew what the powder was. Sure, it had taken them a couple of months, and a lot of unsolved murders, and watching the old vampire take enough gunfire to kill a platoon of men, only to survive to kill a half-dozen more people, but they had finally caught on. â€Å"It wasn’t cats,† Rivera said. â€Å"They promised to leave,† Cavuto said, pausing in his display of percussive dialing. â€Å"The creepy girl said they left town.† They, meaning Jody and Tommy, who had promised to leave town and never return. â€Å"The Emperor said he saw the old vampire get on a ship-a whole bunch of them sail away.† â€Å"But he’s totally unreliable,† Rivera said. â€Å"Most of the time. This is not-â€Å" Rivera held up a finger to stop him. They had agreed never to use the v-word when others were around. â€Å"We have to go see the spooky kid.† â€Å"Noooo,† Cavuto wailed, then caught himself, realizing that for a man of his size, appearance, and occupation, that whining over having to confront a skinny teenage girl was, well-he was being a huge wuss-that’s what. â€Å"Man up, Nick, we’ll tell her not only does she have a right to remain silent, it’s an obligation. Besides, I called in backup.† â€Å"I should probably stay in the car with the Emperor. See if he remembers anything else.† Just then there was a commotion at the crime scene tape and a uniformed officer said, â€Å"Inspector, this woman wants through. She says she has to see her daughter, who lives in that apartment.† The officer pointed to the fire door of the loft where the spooky kid lived with her boyfriend. An attractive blond woman in her late thirties wearing paisley medical scrubs was trying to push past the officer. â€Å"Let her through,† Rivera said. â€Å"Look, Nick, an angel come to protect you.† â€Å"Oh God save me from fucking neo-hippies,† said Gay Linebacker Crunch. How to cite Bite Me: A Love Story Chapter 4, Essay examples

No Logo by Naomi Klein Essay Example For Students

No Logo by Naomi Klein Essay This essay will deal with the differences and similarities of an extract from No Logo by Naomi Klein called Autumn, and the first chapter of the book Culture Jam by Kalle Lasn. The reason why to be focused on these authors, is because they both treat the brand influence in America and they build up arguments against it, so it is appreciable that they share multiple common denominators. Whereas Klein is focused on the brandi s history, its development and the relevance of marketing brandi s names rather than the products themselves, Lasn argues the consequences on the nowadays society as a result of living in a country considered as a wealthy brand marketed to the world. Nevertheless, these authors write in hugely different ways. Klein writes in a journalistic manner stating objective facts and results while Lasn implies his own opinion in his words, criticising the facts and encouraging the readers to become part of the solution. Klein opens the chapter with a strong argument about the shift in Americai s products value after the eighties, and consequently the change and influence that this shift has imposed on peoplei s life. Before this period, the relevance and value of industrialized economies was primarily the production of goods. Still, from the 1980i s onwards, American companies rather than merely making things they produced images of their brands1. As a result of this change, corporations were vastly focused on theirs brands that consequently production became secondarily. As she states, manufacturers rather buy products and brand them2. On the other hand, Lasn also highlights the changes on the nowadays ways of Americani s lives, yet due to the media environment shaping peoplei s lives, living inside the post-modern spectacle has changed people3. Consequently, there has been a break up between the new society and nature. According to Lasn people follow their mediated selves and he also states we have gone from living in a natural world to living in a manufactured one4. Both authors explain changes that occurred due to the brand era, whereas Klein investigates the change of producti s production who has come to a second shot while the brands playing the leading role, Lasn criticizes the actual spectacle world as responsible of the change on Americans relationship with nature. Klein carries on stressing out the beginning of the brand era. The obsession with brands is leading to a situation where no matter where you look at; adverts are everywhere. They could even be found in schools with the aim of targeting increasingly younger consumers. This corporation obsession with brand identity is waging a war on public and individual space5 is supported by Klein. The latter Kleini s perspective is also shared and argued by the second author. Lasn corroborates the steady proliferation of messages which has flood America. Peoplei s eyes cannot come to rest without being flashed with adverts. The lack of space free of logos or product messages is the consequence of a world where there is nowhere to run6 Lasn states. Within the mentioned commercialized America, whereas Klein suggests that brands attempted to have their names associated with everything from for one instance, famous film stars, Lasn encourages the readers to ask themselves how influenced they are in their purchasing decisions due to Hollywood famous images promoting brands7. Still, it is considerable that both authors have in common the intention of highlighting the brands influence. Moreover, Klein describes how marketers did not create mere ads to inform customers about new inventions, as she says these ads convince Americans that their lives would be better if they use the products8. The longed goal is to create on consumers necessities above the material, through spiritual advertising in order to achieve brands identifying with culture itself. Moving the audience is the aim, and the way to obtain it is through deep advertising. As this idea evolved, the author argues how agencies focused on what brands mean to the culture and to peoplei s lives rather than on individual products and their attributes9. .u87467895a547a3fe18abde3eefa53b5f , .u87467895a547a3fe18abde3eefa53b5f .postImageUrl , .u87467895a547a3fe18abde3eefa53b5f .centered-text-area { min-height: 80px; position: relative; } .u87467895a547a3fe18abde3eefa53b5f , .u87467895a547a3fe18abde3eefa53b5f:hover , .u87467895a547a3fe18abde3eefa53b5f:visited , .u87467895a547a3fe18abde3eefa53b5f:active { border:0!important; } .u87467895a547a3fe18abde3eefa53b5f .clearfix:after { content: ""; display: table; clear: both; } .u87467895a547a3fe18abde3eefa53b5f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u87467895a547a3fe18abde3eefa53b5f:active , .u87467895a547a3fe18abde3eefa53b5f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u87467895a547a3fe18abde3eefa53b5f .centered-text-area { width: 100%; position: relative ; } .u87467895a547a3fe18abde3eefa53b5f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u87467895a547a3fe18abde3eefa53b5f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u87467895a547a3fe18abde3eefa53b5f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u87467895a547a3fe18abde3eefa53b5f:hover .ctaButton { background-color: #34495E!important; } .u87467895a547a3fe18abde3eefa53b5f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u87467895a547a3fe18abde3eefa53b5f .u87467895a547a3fe18abde3eefa53b5f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u87467895a547a3fe18abde3eefa53b5f:after { content: ""; display: block; clear: both; } READ: Writing and the Holocaust EssaySimilarly, Lasn shares with Klein the perspective of commercial emotional manipulation and also argues the consequences of this sort of advertising. Firstly, the author criticizes how Americai s society is manipulated by media spectacle which has colonized our mental environment10. Afterwards he extends Kleini s argument about the strategies used by companies in order to create new material necessities through manipulating our emotions. According to Lasn the success of these strategies is owing to making powerful connections between deep immaterial needs and material products11. Nevertheless, Lasn adds to Kleini s argument the result on peoplei s behaviour after a long period of exposure to this shocking ads which are targeting peoplei s souls. The main consequence is the erosion of empathy12. The abuse of the emotional advertising has culminate on the evaporation of peoplei s compassion and even repulsion to these ads. In addition, it is also remarkable how Lasni s latter statement is corroborated by Kleini s ideas when she writes this metaphor: consumers are like roaches,you spray and spray them and they get immune after a while13.

Literary Analysis of the Dubliners Essay Example

Literary Analysis of the Dubliners Paper ENG 301 Literature Analysis Title: Dubliners â€Å"Eveline†, James Joyce Cast: Main Characters: Eveline Hill, her father, her mother, Frank, Minor Characters: a man, the children playing in the field( the Devines, Waters, Dunns, little Keogh, her brothers and sisters, Ernest, Tizzie Dunn, Margaret Alacovaz, Miss Gaven, Harry and the organ player Character: Eveline Hill Caregiver: The character Eveline is portrayed as the caretaker. â€Å"She had hard work to keep the house together and to see that the two young children whom had been left to her to charge went to school regularly and got their meals regularly. ( Eveline to self, 37) Since her mother has pasted on, Eveline has had to assume the role of the nurturer because she was the only one that was capable of doing so. She was in charge of the dusting, cleaning and taking care of everything since her mother had past so to her this just seemed to be so routine to her, as well as living in Dublin for all these years this is just what she knows and feels comfortable with. Conformist: Her father seemed to be somewhat of a director towards her as well as does her lover Frank. He father doesn’t seem to condone her relationship with Frank. â€Å"The organ player had been ordered to go away and given six pence. She remembered her father strutting back into the sickroom saying Damned Italians! Coming over here! †(Eveline to self, 39) Her father is very domineering and tries to tell her what to do and that he seems to know what is best for her. He even goes as far as taking her paycheck that she gets from the store that she works at and from watching the children as well. She also seems to think that Franks will drown her if she ends up going with him as opposed to staying because she will have the challenges with a new marriage, a new home and possibly children. Oppressor: Paralysis seems to be another factor within the story. â€Å"She sat her white face to him, passive, like a helpless animal. †(Eveline to self, 41) It’s like she freezes when the opportunity arises to be able to gain from her new experiences. She can’t seem to let go of the memories which again is what seems to also be holding her back. We will write a custom essay sample on Literary Analysis of the Dubliners specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Literary Analysis of the Dubliners specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Literary Analysis of the Dubliners specifically for you FOR ONLY $16.38 $13.9/page Hire Writer She seems to have an epiphany when she realizes that he is gone and that she is going to have to deal with the regret of not going with Frank just to see how it would have been if she had made the decision to go with him. Loner: There are many senses that are used quite often throughout this reading. â€Å"Windows† is a common word repeated throughout. â€Å"She sat at the window watching the evening invade the avenue. † (Eveline to self, 34) This seems to show a reflection on her own situations and relations she has with other people. She hears the organ and it reminds her of her mother and how she lived and she doesn’t want to have a repeat of her life, but her impulses and the reliance she has seems to override the impulses. One other sense that seems to be reoccurring is hearing. She hears footsteps outside the window in front of the new houses and this again shows that there seems to be some sense of a loner town and that there is really nothing keeping her there but again her family. Survivor: â€Å"She gripped with both hands at the iron railing. (Eveline to self, 40) This shows that she has comfort in staying and surviving the life she has in Dublin. She had the chance to leave what she has always known but instead she decides to stay and live up to her word that she told her dying mother. Setting: Dublin, Ireland, 1904, an old room mainly setting in the window, the dock Plot: A young lady named Eveline Hill is setting alone in her home pondering the idea of leaving Dublin’s ordinary life tha t seem to be based on experiences to elope with her love Frank the sailor, but in the end she abandons him at the dock. Theme: â€Å"He rushed beyond the barrier and called to her to follow. He was shouted at to go on but he still called to her. She set her white face to him, passive, like a helpless animal. Her eyes gave him no sign of love or farewell or recognition. † (40,Eveline to self) Within this story, it depicts a young lady named Eveline trying to debate if she wants to stay in Dublin and what she has always known or to take an adventure with her lover to Buenos Ayres to live. This seems to be her only way to escape from everyone/everything and be able to have a chance to be able to start a new life with her lover Frank. This seems to portray some type of relation between life and death. The reason being is that Eveline seems to think that her leaving is in a way of that particular part of her life dying off and with her leaving, this is a way to a new life for her away from everyone in Dublin. She seems to be pondering the idea of giving up her chance at love so that she may stay where she has always been. Eveline has done the same jobs of working for other people, giving her paychecks to her dad and taking care of her brothers for so long that she is not quite sure how to really do anything else. She is so stuck in her routine with the way of doing things for others that she is willing to let go of her chance at true romance. It seems to be that they are trying to make her feel bad in a way of mental abuse so that she will not leave them. It seems to be so that she can have the chance to experience new things, such as moving away to be with her lover Frank and for once have happiness in her life. Eveline’s father as well as her brothers don’t really care or care to see what makes her happy. They are all in it for themselves. Her father and brothers have had things done for them for so long they don’t want to have to actually do something for themselves. Her family knows that if she stays, she will continue on with her daily routine. From this particular story, family seems to be the overall big picture for the theme. Everything seems to come back to the family. She does what she does on her daily routine because of her family; she does everything to help out her family even if it doesn’t make her happy. In the end she lets her lover leave without her because of her family as well.

Thailand Visit essays

Thailand Visit essays Thailand owns a rich cultural background, which has been molded by the own hands of its people. Its former name Siam means the Land of the Free, basically because it was not colonized by many foreign nations. Also dubbed the Land of Smiles because of its people, Thailand boasts of quick advance in technology, an increase in the rate of literacy, progression in economic status, and certainly, the high demand of its world-renowned products. The discussion of Thailand cannot be completed without the inclusion of Thai food because of its significance in many aspects of their society. Thai cuisine can be seen as one of the worlds most delicious because of its popularity in many countries. Thai cuisine is considered among the most internationally known dishes, with a unique blend of particular tastes: hot (spicy), sour (piquant), sweet, and always highlighted with citrus (lemongrass and lime). The rising recognition of Thai cuisine is due to the fact that most western people today are more health-conscious. Thai food is lighter and not as bulky as Western food. Moreover, the herbs and spices used as common ingredients have medicinal properties that come with them. Nevertheless, the common theme of all Thai meals is harmony-harmony in the taste and smell, as well the harmony of communal dining. During my two-week stay there, I was exposed to a new hodge-podge of dishes. One of my fears before the trip was the food, which I thought were all hot and spicy. But then, I saw [and tasted] how Thai food was not only limited to the zesty and fiery flavors. In fact, it was a jumble of different tangs, emphasizing on the sweet and the spicy still. I was able to stretch my otherwise miniscule knowledge on taste [since I am very picky and conservative with what I take in] because of their food. My palate was more than satisfied with the very delectable dishes they have such as the tom yam (sour and mildly spicy soup), gra thong-thong (crispy f...

The Volatile Nature of Its

The Volatile Nature of Its The Volatile Nature of It’s The Volatile Nature of It’s By Maeve Maddox Blasphemy: A law to protect an All-Powerful, supernatural Deity from getting its feelings hurt. As you might expect, this quip by Ricky Gervais stirred strong responses when it was posted on Facebook. Some commenters were amused by it, but others most definitely were not. What caught my attention was not the heated religious discussion that Gervais’s irreverent comment provoked, but the grammatical scuffle that erupted over his erroneous use of it’s. Commenters were able to â€Å"Like† individual replies. The first reader to point out that â€Å"it’s feelings† should read â€Å"its feelings† received 103 Likes. The comment that dismissed the objection–â€Å"Its basic grammar and was probably a typo. Who cares?†Ã¢â‚¬â€œreceived only 7 Likes. Is it too much to hope that this little pollunscientific as it issuggests that members of the reading public who care about the correct use of it’s may outnumber those who don’t? Probably. Something this exchange does illustrate is that typographical errors, misspellings, and grammatical faults distract readers from serious discussions–even in that land of linguistic anarchy we call â€Å"social media.† I’d be lying if I said I’ve never typed it’s where the context called for its. I’ve probably even allowed at least one disgraceful it’s to slip into print. For that reason, I must be grateful to the class of readers who can give a misused it’s the benefit of the doubt. Such tolerant folks assume it must be an unintended typo. After all, doesn’t everyone know that it’s is a contraction of it is and not a possessive adjective? Alas, some typos are more forgivable than others, even in comment threads. The accidental typing of hte or teh for the, for example, will go unremarked by all but the most mean-spirited nit-picking troll. It’s for its, on the other hand, elicits a visceral reaction in some readers. They can’t help it. No matter how deep or serious a discussion, a misplaced it’s or its will almost certainly bring it to a grinding halt. Bottomline: Whether you think it matters or not, if you want to keep readers’ attention focused on the topic at hand, make sure you haven’t misused it’s before clicking â€Å"Reply† or â€Å"Submit.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:What Is Irony? (With Examples)15 Types of Documents20 Slang Terms for Law Enforcement Personnel

Environmental Scanning Assignment Essay Example | Topics and Well Written Essays - 250 words - 4

Environmental Scanning Assignment - Essay Example The problem affects the consumer since the consumer is no longer aware whether the apple products are original or copied from Samsung. Apple needs to have good expertise and prominent lawyers to defend this court case (Gershman, 2014 April 30). The ongoing case has had a bad image to the clients of the business. In order to maintain the customer loyalty there should be proper measures put in place. These measures may include a campaign to convince the customers that they have the unique products and that Samsung is guilty of coping their product. Samsung has sued apple for coping two of its rights and is seeking seven million dollars as compensation. Apple is seeking compensation of 2.2 million dollars compensation from Samsung for coping six of their rights (Gershman, 2014 April 30). In conclusion, this case does not have any benefits to the Apple Company. It has negative effects as the customers begin to doubt the credibility of the Apple products if by any chance they lose the case. The fall in profits is an indication of the negative impacts of the problem at hand. There is also the problem of embarrassment to the Apple Company when Samsung accuses them that they are not the

Phonology Case Study Example | Topics and Well Written Essays - 1000 words

Phonology - Case Study Example And when producing pp, the lips will be stretched to produce y. The whole word is uttered in half a second. Elision: Elision is the loss of a phoneme. I.e. the omission of sounds (vowel/consonant/syllable), so that the speaker can simplify the pronunciation. This usually occurs in a fast speech and is normally unintentional. Allophone: Allophone is a phonetic variant of a phoneme in a particular language. I.e. it is one of the several speech sounds belonging to the same phoneme. A change in allophone does not alter the meaning, but rather makes the word sound non-native. Minimal pairs enable the linguists to build up the phoneme inventory for a language or a dialect. Though the words differ by only one segment, there may be wide variations in terms of articulation. However, most minimal pairs are considerably distinct and hardly pose inconvenience to the speaker or listener. Complementary Distribution: it is the mutually exclusive relationship between two phonetically similar segments. It exists when one segment occurs in one particular environment and the other occurring in an entirely different environment. Example: Consider the allophones [p'] and [p]. ... Example: Consider the allophones [p'] and [p]. [p'], the aspirated phoneme occurs when there is a syllable onset and is followed by a stressed vowel (as in the word put) and the unaspirated phoneme [p] occurs all other times. Here we see complementary distribution in similar phones. Every time it need not be allophones. For example,[h] and ['] are in complementary distribution, since [h] only occurs at the beginning of a syllable and ['] only at the end. Since they have hardly anything in common in phonetic terms, they are better considered as separate phonemes. Phonological conditioning and conditioning factors: Consider the words- cats, dogs, judges. The final sounds- /s/, /z/, /s/ occur after the sounds /t/, /g/ and /'/, respectively. When the distribution of the various allomorphs can be stated in terms of their phonemic environments, the allomorphs are said to be phonologically conditioned. Phonological conditioning is the most general and productive kind of conditioning of morphemic variants in languages. Phonemic overlapping: Biuniqueness: It is a principle which provides a one-to-one correspondence between phonemic and phonetic levels of analysis. A phonemic description is said to be biunique if phonemes and allophones are unambiguously mapped on to each other. Example: send and sent pronounced as /sent/ and seed and seat pronounced as /si:t/. Neutralization: phonemes that are contrastive in certain environments may not be so in all environments. In those environments where they do not contrast, the contrast is said to be neutralized. Example: consider the word sum: /s'm/. In another word, plumber: /pl'mb'/, since /m/ is followed by a plosive sound /b/, the contrast is lost. Archiphoneme: This is an abstract phonological

Environmental Racism Essay Example for Free

Environmental Racism Essay Melissa Checker’s Polluted Promises: Environmental Racism and the Search for Justice in a Southern Town (2005) New York: New York University Press. Is one of checker’s best books and has gained fame over the times. Scholars have argued that this novel is set up in an environment which is imbalanced. Environmental inequity is evident in the lives of the leaders who are the main characters in the book. The author comes in to give solutions to the chaos that exist in this Augusta Georgia setting. The ethnographic account of this book shows the struggles faced in urban centers. These are mainly countries in the African region in the third world country. The writer further illustrates the extent of inequality that exists in these countries. A lot of emphasis rests on the resentment that the African Americans receive. This is further coupled with apartheid and the underclass level that they are put in. the book lays down goals to try and unveil the response of other citizens to the lifestyle of the blacks. The strength of the polluted promise is seen with the achievement of information about the treatment of Africans. The information that comes out shows racial separation and shows that the attitude towards the Africans is experienced in all the spheres including politics (p. 12). Racism is a serious offence that is seen to be covered in the book. Checker explains that existence of classes is a more evil way of segregating some people. This may be true but the fact still remains that racism is going on in this society. The leadership actually fights to cover racism by saying that classes are rather more serious. This is supported by Wilson’s hidden agenda ideas. The gap in this society exists in terms of wealth. The white are seen to have a lot of wealth compared to the black urban poor. This is supported by Wilson’s findings. The ethnographic account of this book dwells a lot on the overflow of racism in almost all the activities of the community. Political arena is also caught up in identity politics in which people form factions. This further influence the way resources are distributed in the society. This book displays possibility of arriving at a safe destination. This comes in the proposal of having convergence in the systems. Environmentalism and civil rights and new forms of society movements are the key aspects to be embraced in forming the convergence. Such a unitary community is characteristic of equality and love amongst all the citizens (p. 33). The environment is further displayed to have more challenges. Checker uncovers them as to include: problems faced while working with experts of the environment and the technical talk of experts. Another challenge seen is on building lasting relationship with protection agencies. Alliances and coalition formation is another challenge that exist in the society as explained by the author. Checker’s work further supports environmental injustice by its summary on politics, economic decisions like resource distribution and human relations. People are seen to compromise on the environmental justice in all these aspects. This is what makes the book; polluted promises a rich ethnography. Source Melissa Checker. (2005). Polluted Promises. New York: New York University Press

Managements Achievement Claims Perspective :: essays research papers

Management's Achievement Claims Perspective It is to no one's surprise that Coca-Cola is one of the world's largest companies. Fourteen years ago, Coca-Cola began building credibility to its investors by never over-promising, just consistently hitting long-term growth targets. In Great Britain, Coca-Cola surpassed two leading teas of consumption per capita. People said it would not be possible, but Coke did it. That is just one example. Coca-Cola's management believes in the theory that people need 64 ounces of liquid everyday to survive. Right now, Coke only accounts for an average of less than two of those ounces. They believe that by adding strength to the world's strongest brand, it will help people make Coke a more frequent choice for those 64 ounces. The part of this Annual Report that I personally wanted to attack was the lack of sales in Canada and Coca-Cola's goals in improving them. Being native of Canada and a big Coke fan, I know that Coke has struggled in my homeland for several years. M. Douglas Ivester answered my concern by stating that Coke allowed the retail prices of their products to out pace their value in the eyes of our consumers. Since 1994-1995, Canada's unit per case volume increased 4%. Coke is expecting an even greater increase in 1996 because their Canadian bottler signed with two major grocery retailers. Coca-Cola used Canada as a lesson they can use as a guide worldwide never repeat.   Ã‚  Ã‚  Ã‚  Ã‚  CEO, Robert Goizueta believes that there is no limit to your growth. He will not allow boundaries to be set. It is evident to me that Coke is not setting boundaries considering that they have a bottler in almost every corner of the world. Coke is focused on strengthening world wide markets and creating new ones. In this report, they state how the will improve sales in Nigeria, China, South Africa, and Canada.   Ã‚  Ã‚  Ã‚  Ã‚  Of all the Financial Reports I have read (Anderson Consulting, Home Depot, Green Park, etc.), Coca-Cola is a company in which I believe what the management claims. Coke has a great responsibility of making investors, employees, and consumers happy all over the world. Why would they blow it Coke realigned their management team at the beginning 1996 to more accurately reflect the global nature of their business. That says growth all over it. Comparison to Industry Standards   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Coca-Cola  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Industry Standard 1.)  Ã‚  Ã‚  Ã‚  Ã‚  Quick Ratio  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  .2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  .7   Ã‚  Ã‚  Ã‚  Ã‚  This states that Coke through these calculations is not   Ã‚  Ã‚  Ã‚  Ã‚  as liquid as the industry standard. 2.)  Ã‚  Ã‚  Ã‚  Ã‚  Current Ratio  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1.0%  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1.4% 3.)  Ã‚  Ã‚  Ã‚  Ã‚  Profit Margin  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  11%  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  9% 4.)  Ã‚  Ã‚  Ã‚  Ã‚  Return on Equity  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  55%  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  9.5%   Ã‚  Ã‚  Ã‚  Ã‚  This is very good percentage, above industry standard. 5.)  Ã‚  Ã‚  Ã‚  Ã‚  Asset Turnover  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1.2%  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  3.6% 6.)  Ã‚  Ã‚  Ã‚  Ã‚  Return on Assets  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  20%  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  8.5% 7.)  Ã‚  Ã‚  Ã‚  Ã‚  Debt to Equity  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  75.3%  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  66.5%   Ã‚  Ã‚  Ã‚  Ã‚  A little high compared to industry, but still has not   Ã‚  Ã‚  Ã‚  Ã‚  peaked at 100%.

Party influence in Congress Essay

The decline of party strength and influence began in the 19th century, partly due to the growth of the federal government under FDR whose ‘New Deal’ establishment served to undermine traditional social functions once carried out by party machines, thus weakening party loyalty. In the 1960’s and 1970s new issues such as civil rights, feminism, environmentalism and consumer rights arose to challenge traditional voting habits. These issues did not divide neatly along party lines and more voters indulged in â€Å"ticket-splitting† (voting for different parties in different elections). Partly in response to these trends, the parties themselves began to question their own policies and challenge their leaders. In Congress, reforms democratized or ‘opened up’ selection procedures to broader participation. Senior members found themselves surrendering committee chairmanships to unknown newcomers. Whips found it harder to enforce party discipline and junior members increasingly pursued their own personal projects to gain media attention and impress their constituency voters. Congress members have much to gain, in publicity and in tangible rewards (grants for their constituencies) from unpredictable behavior. The effect upon presidential influence in Congress has been destructive. President Carter struggled to pass bills through a House and Senate controlled by his own party. President Reagan’s early successes were largely due to Democrat ‘Boll Weevil’ defections. President Clinton has likewise been unable to rely upon solid party support, particularly for his anti-crime legislation and Healthcare Reform bill. Congress has been split by the new individualism of its members. The rise of the primary in presidential selection was another method used to ‘open up’ the political system and weaken party influence. Primaries allow voters a direct say in the choice of the party’s standard bearer in the presidential election. However, they enable candidates to hijack the party nomination for president by assembling teams of consultants, lawyers, financiers and media advisers, many of whom have no party affiliation and no loyalty or goal beyond the victory of their chosen leader. The victorious candidates sometimes lack any experience of government at the national  level. Modern presidents, facing a fragmented Congress, aggressive pressure groups and a skeptical media, cannot afford the luxury of limited experience. Unfortunately, the modern election system tends to favor those candidates who are effective campaigners rather than those who may be effective administrators. Given these difficulties, it is not surprising that recent Presidents have appeared to struggle. The cement of practical experience, party loyalty and common cause is too often thin or nonexistent at both ends.

Relation between Error in Healthcare prescription and the inconsistency in Technological information Essay

Relation between Error in Healthcare prescription and the inconsistency in Technological information Introduction Background Information            A lot of errors are occurring within the healthcare field lately. They are a result of many factors. Among the principle causes of error are related to wrong prescriptions. As indicated by Benjamin (770), one of the elements that is playing a key role ion this is the use of advanced technological methods. Computers have been used to aid in the computerized entry of prescription orders. Depending on the intensity of the prescription, they can result in serious injuries on the patient or even lead to fatality incidences. In turn, they lead to unnecessary court cases and legal suits that eventually cost many healthcare institutions and practitioners a lot of money that is paid to cater for the damages (Carroll 52-8). As such, there is a need to study the main causes of wrong prescription to ensure that such avoidable consequences are kept at their possible minimal rates. The main questions that will be answered in this study include:            What are the most common types of error in healthcare prescriptions?            What kind of information technology is used in the provision of proper prescription?            Are there specific errors that are related to inconsistently provided information in the same prescription order entry? Methodology            In this study, both primary and secondary data collection methods will be employed. It will include the use of surveys for the collection of first-hand information. In this sense questionnaires and interviews from the participants will also be used to gather information for the data. For accuracy and proper validation, these will be combined with secondary sources such as the national health statistics (Wu, Pronovost, Morlock 88). Data analysis            In this study, the..method of data analysis will be used. The method mainly†¦. Findings            Previous research performed on this topic revealed that†¦..Thus, in relation to this study, it was evident that†¦.. Conclusion It is important that the laid down professional ethics are adhered to in different fields. This is especially within the medical field where a slight mistake can lead to            devastating consequences. Therefore, healthcare providers are always obligated to use the knowledge that they acquired in their studies as well as new knowledge and practices appropriately. They should ensure that drugs are prescribed in the most proper ways to avoid errors. In particular, computerized drug entries should be counterchecked to eliminate disparities. However, owing to the continuous change in the nature of disease processes and hence the production of advanced drug formulas, there is need to conduct more research. These will provide more guidance to guarantee safe drug prescription by providers of healthcare services using new technological methods. References Benjamin, D. M. Reducing medication errors and increasing patient safety: case studies inclinical pharmacology. Journal of Clinical Pharmacology. 2003; 43:768–83. Carroll, P. Medication issues: the bigger picture. RN. 2003; 66(1):52–8. Wu, A. W., Pronovost, P., and Morlock, L. ICU incident reporting systems. Journal of Critical Care. 2006; 17(2):86–94 Source document

Why You Dont Need Approval (+5 More Lean Marketing Ideas)

Why You Dont Need Approval (+5 More Lean Marketing Ideas) Marketers are often asked to do more with less. Publish more frequently to get better results. Publish more with only the resources you already have. Publish more content thats among  the best youve ever published. And do all of that as fast as you possibly can. I dont think those are  unrealistic expectations, either. As marketers, our job is to create content that attracts an audience interested in what our businesses sell. Why You Dont Need Approval (+5 Bonus *Unconventional* #LeanMarketing Ideas)Its 100% true that publishing more content gives us more data to analyze to increase our results more quickly than ever before. And if youre publishing content and not measuring your results how do you know youre attracting the audience that is interested in what youre selling? The proof is in the numbers. And the proof that your work isnt generating results also exists  when you have no numbers to show for the work youve done. ^ That happens, unfortunately, when you  waste time doing projects that focus on the 10%. Let me explain. Lean Marketing = 10x Growth Versus 10% Improvement Theres a mantra you hear daily at : Focus on 10x growth and forget the 10% improvements. That means prioritizing the work you do to reach your marketing goals ten times faster. Dont do the trivial minutia that sucks productivity away (and honestly doesnt drive huge growth). Prioritize your work to reach your marketing goals ten times faster.Your Example For example, should you focus on writing better content or research the best times to publish your content? 10x growth can definitely come from sharing  better content. But publishing at the best times is a  10% improvement because it  focuses too heavily on one-day advantages versus the long-term 10x benefits of strong evergreen, keyword-driven content. (Plus, you can automatically post at the best times without any manual busywork.) Make sense? Heres another example. My Example We recently launched a course to help marketers plan their 2017 marketing strategy. We thought a video would be great to promote the course: We could add the video to   the signup page! We could share the video on Facebook! Then we could also do Facebook video ads  to reach a larger audience! We could upload the video to YouTube! That video would have been a 10% project. And we would have spent hours recording, designing, editing, uploading, and sharing the thing. Do you know how we knew the video would have been a 10% improvement? We had created a video for a previous course that had only 914 views. Thousands of students literally  joined the course  without ever scrolling down the  signup page far enough to even watch the video (which we learned with data from  heat mapping). For this new course, could we have created a video and put it higher on the page so people would watch it? Sure. But the video  didnt matter last time because we promoted  the course so well that our audience didnt need to be sold any further- the moment  they saw the signup form, they signed up. Video on Facebook tends to perform well. Thats 100% true. But hours of effort for one Facebook post? Plus, we knew from our prior Facebook ads that video does not convert even close to as well as  other visuals like colorful screenshots and custom photography. Thats likely something to do with our audience, but hey. It was a data-driven decision, nevertheless. We have a small following on YouTube now. Sure, more videos = larger audience. But is it worth the effort  to create a video to reach a handful of people? ^ Thats a real life example of how we sift through projects to focus our efforts on 10x growth instead of 10% improvements. That course is definitely 10x growth. But the video to promote it? 10%. A lot of these lean marketing ideas go against the grain. Its a frame of mind that helps you prioritize your work for growth instead of perfection. Prioritize your work for growth instead of perfection. So what other unconventional  things do we do to focus our time on 10x growth instead of 10% improvement in the marketing team at ? Lean Marketing Idea #1: Prioritize + Start Perfection There are a million things you could do. What should you do? What are you doing today that youre doing simply because youve always done it that way? In its simplest form, start with a list of projects prioritized by great for growth to just OK for growth. To use an agile product management term, thats your marketing project backlog. This is what ours looks like for the demand generation marketing team at : Once you know your best opportunities for 10x growth, map your projects week by week to know when youll tackle (and complete) them. Again with the agile terminology: That map is called your marketing sprint backlog. This is what ours looks like: Then you start executing. But, for many of us, starting is difficult. Its human nature to want to be an expert. To shoot for perfection. But when you start youre anything but an expert. The work you produce wont be perfect. And thats perfect. I recently discovered a new favorite quote from Zig Ziglar that should help you get started: You dont have to be great to start, but you have to start to be great. - Zig Ziglar The highest priority project on your marketing project  backlog may involve learning new skills, doing things youve never done before. The most important thing to do is start. Its scientifically proven that  you need to start, hone your process, and consistently improve to master  a new skill. As it turns out, that kind skill acquisition is really handy for us marketers who want to publish more content. And thats because If you don’t ship, you actually haven’t started anything at all. At some point, your work has to intersect with the market. At some point, you need feedback as to whether or not it worked. Otherwise, it’s merely a hobby. - Seth Godin Shooting for perfection is imperfect. Publish something just good enough, improve your process, and learn from what youve done. Shooting for perfection is imperfect.Lean Marketing Idea #2: Ditch The Documented Marketing Strategy People who write down their goals are more likely to  make them a reality. So write yours down. Then create your marketing project roadmap and marketing sprint backlog. If you have those three things (goal + roadmap + backlog), you dont need a 54-page marketing strategy describing what you need to do. You can execute the right projects (right now) that will make that goal a reality. We dont have a documented marketing plan  at . And if you think thats crazy, the results of our strategy  prove it works. In 2016, we boosted our results by 125%. We get more than 1 million monthly page views to our content from more than 130k email subscribers. And  now were doubling down on new goals with the same strategic approach. You see not having a documented plan is not about acting without strategy. And we prioritize execution for 10x growth over internal documentation that doesnt put the proof of numbers in our favor. Not having a documented plan is not about acting without strategy.This is a concept adapted from Eric Ries book, The Lean Startup.  And its something our CEO and Co-Founder at , Garrett Moon, is pretty passionate about: For a startup, business plans are no longer normal. In fact, they are now considered a faux pas and seen as a mere â€Å"business guess.† But that wasn’t always the case. Before the lean startup, the business plan was a document that assumed we knew everything there was to know about our business, a plan set in stone. It was done, or so we thought. In reality, it was just a big huge guess. Marketing plans and gigantic old strategy documents aren’t much different. They may sound novel and responsible, but the reality is that they are just guesses too. - Garrett Moon Work on the right projects. Help them reach the right audience. And put in the right amount of effort. Lean Marketing Idea #3: You Dont Need An Approval Process Empower + trust your team. If you manage everything right from the beginning, you dont need five rounds of drafts to approve (that your content creators loathe, by the way). Heres how to do it: Have a goal. Prioritize  the  project that will make that goal a reality. Discuss how to execute the project as a team. Break down the project into a chronological list of tasks. Assign the tasks  to your  team. Publish the content when all tasks are complete. ^ Am I oversimplifying that? I really  dont think so. If you nail the process as your team executes from the start,  the work theyll produce will be world class the first time around. And that will eliminate the need for lengthy last-minute edits, tweaks, and fire drills. So how can you  do that? A Standard Of Performance may be just what your team needs. In combination with solid project management (check out the six steps ^), a Standard Of Performance assigns expectations for the content your team is producing. For example, blog posts at have five pillars in our Standard Of Performance: Topic: The angle is well-chosen to attract an audience interested in resolving the challenges delivers. Keyword: The content is optimized to attract an audience at exactly the moment they need it most- when theyre searching for it. Research: The content is factual + backed by data, examples, or testimonials. Comprehensive + Concise: The content covers the topic exhaustively, but is  all killer, no filler. Optimized: The content is optimized for conversion, whether it be  capturing email subscribers or generating trial signup leads. When your team follows your process and delivers on your Standards Of Performance, you effectively remove the need for a lengthy approval process. Dont get me wrong. There is still process. But its process to boost productivity and free up your teams time (and yours, too). Replace approval with empowerment.Lean Marketing Idea #4: Dont Edit Your Content After You Publish It Process directs positive outcome. It doesnt direct perfection. Even when copyediting is a task in your workflow process, chances are, youre going to publish content with spelling errors, grammar mistakes, and sentences/paragraphs you just arent 100% satisfied with. ^ Editing typos + grammar + personal qualms after youve published content is a 10% improvement. I can tell you from experience that the grammar police will let you know when they find  these mistakes. Theyre being nice so you can stop  your 10x project to: Go into WordPress Search for that blog post Hunt for the specific paragraph and sentence Change a couple characters Hit update View your blog post Scroll to the specific paragraph and sentence Re-read everything so it sounds + looks great Then you can get back to the real work that actually adds measurable, 10x impact to your goal. We make mistakes in every blog post we publish on the blog. People let us know about them in blog post comments, social media, emails, and way more. It is helpful, sure. And  we chock up that advice to lessons learned. We commit to  avoiding  those same mistakes next time around. But we dont stop what were doing for 10% improvement. Make mistakes once.Lean Marketing Idea #5: Develop Frameworks That Help Your Team Make Solid Decisions Without You Its unrealistic (and super  micro-managery) to help your team members make every decision. Simple frameworks make this possible. Youve already read about a couple of ours at : 10x growth versus 10% improvement Standards Of Performance Create the right content, get it in the right hands, and put in the right level of effort Garrett actually wrote an entire blog post about the questions he asks the team to keep us focused on what matters. These questions are also frameworks  we, as a team, ask ourselves as we work to focus our decisions on the best possible outcomes. Here are just a few of the questions we use as frameworks: Whats in it for them? Does this meet our standard of performance? What can you ship right now? Are you building a monopoly? Do you have everything you need to be successful? You might want to borrow those frameworks. Or maybe this can inspire you to come up with your own. The point is, frameworks help your team  make the right decisions by themselves because youve given them the guidance/direction/empowerment to do it without you. Lean Marketing Idea #6: Use The Right Tools Designed For The Right Job How valuable is your time? Lets say you make a salary of $50,000 a year. With 250 working days at 8 hours a day, you make $25 an hour. When  you spend more than 1 hour doing something manually that a tool could do for $25, you are wasting productivity. Here are some examples of what I mean (specifically for the team at ): We could manually search for  all mentions of the brand across the web (which would take forever). Or we could use a tool like Mention to see every mention in one place and easily respond. Easy choice. We could manually schedule emails one at a time for specific  segments. Or we could use marketing email automation to automatically (and intelligently) send specific emails to the right audiences at the right times based on their interests. AKA do the work once and let a system manage the mechanics again, easy choice. We could use  a spreadsheet as our marketing calendar (which only one person could access at a time, and doesnt integrate with our marketing tools). Or we could use to organize  every project in one place, eliminate endless  email CCs, and assign tasks to complete work super efficiently. No brainer. The time you spend manually working through something a tool could do more efficiently  is probably  more expensive than buying the tool designed for the job. The time you spend on manual work is more expensive than buying the right tool.Those Are A Few Of  Our Unconventional Lean Marketing Ideas You might  be nodding your head and smiling right now. Or ready to write that comment to tell me why Im completely wrong. Either way, I want to hear from you. ;)

Visit The Cosmic Pillars of Creation, Again

Visit The Cosmic Pillars of Creation, Again Do you remember the first time you saw the Pillars of Creation? This cosmic object and the ghostly images of it that showed up in January 1995, made by astronomers using the Hubble Space Telescope, captured peoples imaginations with their beauty. The PIllars are part of a a starbirth region similar to the Orion Nebula and others in our own galaxy where hot young stars are heating up clouds of gas and dust and where stellar EGGs (short for evaporating gaseous globules) are still forming stars that may someday light up that part of the galaxy.  Ã‚   The clouds that make up the Pillars are seeded with young protostellar objects- essentially starbabies- hidden away from our view. Or, at least they were until astronomers developed a way to use infrared-sensitive instruments to look through those clouds to get at the babies within. The image here is the result of Hubbles ability to peer past the veil that hides starbirth from our prying eyes. The view is amazing.   Now Hubble has been pointed again toward the the famous pillars. Its Wide-Field 3 camera captured the multi-colored glow of the nebulas gas clouds, revealed wispy tendrils of dark cosmic dust, and looks at the rust-coloured elephants’ trunk-shaped pillars. The telescopes   visible-light image it took provided an updated, sharper view of the scene that so caught everyones attention in 1995.   In addition to this new visible-light image, Hubble has provided a detailed view that youd get if you could strip away the clouds of gas and dust hiding the stellar newborns in the pillars, which is what an infrared light view gives you the ability to do.    Infrared penetrates much of the obscuring dust and gas and unveils a more unfamiliar view of the pillars, transforming them into wispy silhouettes set against a background peppered with stars. Those newborn stars, hidden in the visible-light view, show up clearly as they form within the pillars themselves. Although the original image was dubbed the Pillars of Creation, this new image shows that they are also pillars of destruction.    How does that work?   There are hot, young stars out of the field of view in these images, and they emit strong radiation which destroys the dust and gas in these pillars. Essentially, the pillars are being eroded by strong winds from those massive young stars. The ghostly bluish haze around the dense edges of the pillars in the visible-light view is material that is being heated by bright young stars and evaporating away. So, its entirely possible that the young stars that havent cleared their pillars could be choked off from forming further as their older siblings cannibalize the gas and dust they need to form.   Ironically, the same radiation that tears apart the pillars is also responsible for lighting them up and causing the gas and dust to glow so that Hubble can see them.   These arent the only clouds of gas and dust that are being sculpted by the action of hot, young stars. Astronomers find such intricate clouds around the Milky Way Galaxy- and in nearby galaxies as well. We know they exist in such places as the Carina nebula(in the southern hemisphere sky) which also contains a spectacular supermassive star about to blow up called Eta Carinae.   And, as astronomers use Hubble and other telescopes to study these places over long periods of time, they can trace motions in the clouds (presumably by jets of material flowing away from the hidden hot young stars, for example), and watch as the forces of star creation do their thing.   The Pillars of Creation lie about 6,500 light-years away from us and is part of a larger cloud of gas and dust called the Eagle Nebula, in the constellation Serpens.

Management accounting Essay Example | Topics and Well Written Essays - 1500 words - 16

Management accounting - Essay Example e of the company to be enhanced the market has to be assessed which would involve trying to find out its customer preferences; this is done with the aim of trying to stabilize the sales, which has been fluctuating since the year 2008 to date. The growth in total assets may also be because of poor circulation of inventory, which is not healthy for the operations of the business. This report will further asses the ways that the company needs to employ its differentiation strategy apart from simply having large stocks for the sake of increasing prices, timely delivery and long lead times (Bates, Greenwald & Morrissey 2009). The company needs its inventory to move hence the main strategy is to expand its operations in terms of employing qualified personnel, look for incentives to control employee turnover and modernize its operations. As it stands, the company operates its operations in a very crude way, which has to stop by way of formulating organizational procedures and clear manageme nt structures. Bond Motorhomes a company that was formed in 1973 to repair and motor homes and caravans decided to expand its business in the year 2000 and into conversion of vans into motor homes as another way of doing their business. In terms of capacity and operations, the company did not change significantly, as it is reported that it maintained the repairs department, which was the pioneer to act as an attraction to customers. As a result, of this plus other factors the company performance in terms of sales turnover has been fluctuating a lot. The company has a major issue concerning maintaining its employees due to unclear employee management structures. It is true and understandable that the company still has small operations and it is a fact that the company has prospects of growth (Baxter & MacLeod 2008). This calls for the management to streamline all the operations of the company, formulate a plan of action, enact ways of recruiting employees and devise a way of recruiting

Buy American Act for Government Contracts Essay Example | Topics and Well Written Essays - 750 words

Buy American Act for Government Contracts - Essay Example The provisions of the Buy American Act therefore ensure that materials for use in developing public facilities are product of the United States. The particularly designated materials under the act’s control are iron, steel, and their products. If a construction material is a product of foreign raw materials then it only qualifies for application in developing public facilities if at least fifty percent of its raw materials are domestic (Ncsl, 2009). The act however grants leaf for application of such ‘non-domestic’ materials, in the specified category, under three conditions. The first condition is if the material is not domestically produced in either desirable quality or quantity. Leaf is also granted in cases where application of domestic products under the category would inflate costs by more at least 25 percent. A leaf is similarly granted for use of ‘non-domestic’ materials if application of domestic materials would be contrary to the interest o f the American people. A contract under such waiver is however supposed to be reported in an official and written form. BAA regulations however exempt some countries, countries with trade ties to the United States. These countries enjoy the benefits as though their products were manufactured in the United States (Ncsl, 2009). Personal position over the Buy American Requirements The Buy American Requirements’ provisions are discriminatory, unfair and against the spirit of globalization and international trade. Selective waiver of the provision to some countries identifies discrimination against the countries to which total waiver is denied. The waiver is particularly designed to favor developed countries that have advanced technology into ‘large-scale’ production. Developing countries for example lacks the capacity to supply higher quantity of materials than can be produced by the United States’ domestic resources. This therefore means that only countries w ith high production capacity can trade in the regulated materials in America. It is similarly irrational to expect a developing country to exceed the United States in production capacity if both countries have the raw material. The act therefore significantly cuts off developing companies from trade in the specified materials in public facility development. While restricting trade with a foreign country would be rational, basing the reason on quantity is unfair to both the countries that with to trade in the restricted goods and the American taxpayers. This is because cheaper and higher quality materials could be derived from other countries whose production capacity might be lower than that of the United States. I therefore hold the opinion that the act is unfair and discriminatory may negatively influence the spirit of international trade between the United States and some countries (Ludwig, n.d). The Buy American requirement and the government position of a â€Å"free marketâ₠¬  The provisions of the Buy America act completely contradict claims of a free market in the United States economy. This is because the natural forces of demand and supply control a free market as opposed to establishment of control measures by the act. Developing rules to control the market such as restricting market access to specified sellers therefore undermines the doctrine of a free market system. This is because under free market economy, which America claims to have, trade initiatives are directed by people’s ‘self-interest’

International Business Case Study Example | Topics and Well Written Essays - 3000 words

International Business - Case Study Example The immediate industry response to deregulation was increased competition in the market as new entrants sought to take advantage of the new investment opportunities. Further, increased competition was perceived as having a negative outcome for the industry particularly as price wars resulted in reduced prices. The low cost of travel, although favorable to consumers, resulted in increased pressures on the bottom lines for the companies operating in the airline industry. Government ownership provided protection and capacity enhancement to national carriers to ensure they offered services in targeted markets. However, this protection from home countries does not exist, which implies the adoption of private arrangement between companies is important for expansion and improvement of quality of services (Forsyth, Button and Nijkamp, 2002). Additionally, global airline networks results in reduction of competition in the market. Strategic alliances between airline companies allow partners to overcome various entry-level restrictions imposed by authorities on markets and routes. Motivation for global is as a result of provisions in Article 1 of the Paris Convention of 1919 which grants power over regulatory activities pertaining to air traffic to authority under which the airspace falls (Cento, 2008). Countries have been granted exclusive power to control airspace to the extent that they see fit depending on their internal perception of issues such as economic contribution and security matters. A sovereign state, therefore, has all the right to decline request for an airline company to operate from their territory. Forming global alliances is an effective strategy for airline companies to overcoming challenges that result from this legal impediment top their operations. Therefore, partners involved in this arrangement will have

Jones (2010) Sexual Risk Taking of Teenagers: Critique

Jones (2010) Sexual Risk Taking of Teenagers: Critique The United States continues to have among the highest teen pregnancy rates of the modern nations (Hamilton et al, 2009). Certain sexual risk-taking behaviours increase an adolescents chances of becoming pregnant or contracting a sexually transmitted infection. Although efforts have been made to avoid teenage sexual risk-taking through sex education, this continues to baffle researchers, healthcare providers, teachers and parents. The understanding of these behaviours can improve education and help produce and implement better prevention programmes. Tammy King Jones (20I0) conducted interviews of 15 pregnant teenagers and wrote the article It drives us to do it based on these teenagers interviews. The purpose of the study was to explore and give a say to pregnant teenagers experiences, the realities related to school-based sex education and their understanding of its effectiveness. This essay is a critique of Jones (2010) research study on the sexual risk-taking behaviours of American teenagers and the effects on their health and future, using a qualitative approach. Ryan et al (2007) states that critiquing is a methodical approach to evaluating the strong points and limitations of a research report so as to know its validity while also determining if it would be able to be put into practice. According to Polit et al. (2006) critiquing a research report allows feedback for improvement as well as contributes to knowledge of nursing. Ryan et al (2007) reports that a qualitative research critique focuses on believing the study and the issues influencing the strength of the study. This critique would thus attempt to do this by using a feministic qualitative design method. The title of the paper is concise, yet capture the essence of the paper, thus easily providing readers with an idea of what the paper is about which goes in hand with Dawson (2002) who suggests that one of the keys of a well written paper is a title that somehow captures the essence of the write up without being overly lengthy. The abstract is well structured, easily read, not too long yet explanatory. It provides a to the point impression of the write-up from its aims to its conclusion without going beyond the recommended 250 words (Holloway wheeler 2010; LoBiondo-Wood Haber 2006). The statement of interest is also clearly stated within its background adhering to the standard of quality suggested by LoBiondo-Wood Haber (2006). Though Tammy king Jones (2010) holds several qualifications such as, RNC-OB, PhD all in the medical/ academic field and this helps give some credibility to this paper as suggested by Playe (2000) that hints of the quality of a paper can be gotten from the professional background of the writer(s), yet the fact that this paper was a seemingly a solo effort by her can put doubt over how in-depth it may be, as argued by Polit et al. (2003) who suggest that the experience , associations to the subject among by the write can help either establish or diminish the credibility of a research paper. Qualitative research seeks to understand other peoples views and motivations (Meadows 2006). It seeks to investigate the dilemma in question by concentrating on the persons who were affected, (Vishnevsky et al. 2004). Qualitative methods are concerned with experiences, feelings and attitude (Ryan et al. 2007) and it also tries to help us get an understanding of social phenomena as the happen in their natural setting i.e. not a controlled setting like a laboratory, while taking into consideration the views, experiences and meanings of the participants (Lee 2006; Merrem 2009). This makes the qualitative approach taken by Tammy King Jones (20I0) correct for the study, as the intended aims of the research is based on gaining insight on a social issue with emphasis being based on the meanings, experiences and views of the participants. And also, the question the research seeks to address is clearly identified. Additionally the author used questionnaires designed specifically for this purpose alongside, in-depth interviews with different pregnant teenagers, where among other things details about why they got pregnant were discussed. The research design was addressed appropriately to the aims of the research. It tells the reader how the research actually implemented the research approach i.e. via questionnaires and interviews. Meadows (2006) states that there is no concrete way for researchers to get a true picture of the important issues affecting their participant as seen by them (the participants) regarding a certain issue except via discussion with them. Implying that topic guides need to be used by the qualitative researchers, which in turn helps lists the issues that need to be discussed, allowing much needed freedom in such scenarios than the strict questionnaire would all. While also allowing the researcher to build appropriate bond with the participants which in turn produces richer data. So, designing a scenario specific questionnaire and combining that with detailed interviews gives the research validity of a qualitative research as the right methods of gaining data was used. According to Patton (2002) qualitative research has the strengths of allowing human insights and experiences to be used in developing new understanding of the world but it also has the weakness of it being largely dependent on the skills, creativity, intellect and training of the researcher involved, thus meaning that for the same reason (the method used to get data) the research is open to errors, hence making its reliability dependent on the knowhow of the researcher. The main argument of this study has to do with the sexual risk-taking behaviours that have negative effects on the health and the future of American teenagers. It focuses on gaining insight into different sexual risk-taking behaviours and efforts for prevention by performing a study that explores the views and experiences of 15 pregnant teenagers aged between 15 to19 years old through extensive interviews. Narrative information was analysed using content analysis and constant comparison. This study was very important to the topic of sex education being taught in schools because the participants of the study discussed how sex education had influences on their sexual decision making this approach target the main aims of the research, while also meeting the requirements of a qualitative based research to garner more understanding based on an uncontrolled environment but based on the experience of its participants (Lee 2006; Merrem 2009). An appropriate sample group was used bases on the reason(s) for the research. Jones (2010) obtained the thoughts and opinions of the teenagers who have experienced the required phenomenon i.e. pregnancy. This was important, as they were more able to answer the questions properly. Though the sample size fits the general trend of picking pre-meditated participant and does have some reliability to it as it the age range and gender of the sample is clearly given. Its size seems lacking as it is lower than the mean sample size as suggested by Mark (2010) whose research of over 500 qualitative studies showed an average sample size of 31 participants. This may also pose a generalisation problem as the size coupled with the fact that this research was carried out on a set of girls in only one school in one country (the USA). It thus makes it hard to say that the finding is generally correct for most people in that age group. Ethical issues were taken into consideration as the participants were a vulnerable group. Approval was obtained from the Institutional Review Board to go ahead with the study. Nurses assisted the researcher to recruit the right participants for this study after careful assessment. Consent was obtained from the participants. This was not just about obtaining ethical approval for a study but also ensuring that the rights of the participants are not violated. When reporting qualitative research, participants anonymity and confidentiality must not be breached (The Central Office for Research Ethics Committee 2006), and this was attended to by obtaining documented approval from the institutional Review Board and the participating girls. The article focused on external and internal drivers. The author identified six key drivers which were grouped as internal or external. The drivers are pushes that teenagers feel when they are growing up that make them feel they have to do something or another (Jones 20l0). The research discovered that most teens felt that the drivers have more to do with making a decision about sex than school based sex education. Internal drivers were described as ‘fitting in’, ‘curiosity’ and ‘forbidden fruit’. While the external drivers were ‘partners pressure’, ‘peer pressure’ and the ‘media’. The participants each identified these drivers as powerful influences on sexual decision making, when discussing their experience with sex education (Jones 20I0). The participants also discussed how these influences overpowered the knowledge they gained on sex education. The author in this article concluded by saying that if peop le keep addressing sexual content as off limits for adolescents then it is going to drive them to take more sexual risks. The researcher when discussing about the six key drivers, includes the teenage girls own words and quotes them exactly as said to prove that she identified the drivers based on the teenagers interviews. By interviewing these teenagers, the author is able to know what affected their decisions and also able to know if school based sexual education played a role. It is important to understand that there are many variables when it comes to sexual activity by teenagers and by trying to frighten teenagers away from it can sometimes draw them to it and by miss informing them or omitting information they can be put at more risk of harm. Teen pregnancy is a complicated and contentious social subject in the USA (Domenico et al. 2007). According to the Kaiser Family Foundation (2013), the USA is listed as number one on the list of countries with high teen pregnancy in the world, with its effect cutting across the individuals, their family and the society at large. The question now becomes given the abundance of birth control methods and sex education in schools why is teenage pregnancy still so rampant? Why is it still so widespread in this day and age? How can the society prevent or reduce the causes of teenage pregnancy? To be able to address this complex problem researchers claim the four major causes of teen pregnancy have to be known. Based on researchers, the four main grounds for teenage pregnancy are ‘peer pressure and low self-esteem’, ‘lack of parental guidance’, ‘unprotected sex’ and ‘media influence’ (Brendgen et al. 2007). Teenagers are aware of the risks of their behaviours but these risks are not out weighted by the internal and external pressures they are faced with. Therefore, when using sexual education as a deterrent several methods of sex education need to be used for it to be successful. In this research study, most of the teenage girls agreed that when someone tells them not to do it or asked them to abstain from sex, it would make them want to do it even more. Therefore, from this behaviour we can learn that ‘abstinence only education’ needs to be changed. This can help show educators that, abstinence only education is not working effectively because it gives an impression that sex is a forbidden fruit, which only raises teenagers curiosity to know why it is forbidden, so they engage in this activity anyway. A significant number of teenagers seem to indulge in sexual relationships so as to fit in with what seems to be accepted behaviour. Research from The Kaiser Family Foundation (2013) show that more than 25% of teenagers who are pregnant believe they were not ready to have sex but went ahead because they wanted to fit in. It is also generally agreed that during the teenage years teens usually try extremely hard to fit in with their peers and would indulge in certain activities including sex to achieve this. In other words they want to be ‘cool’. It is clear from this research study that peer pressure has its impact on teenagers choice to have sec or not too. These teenagers were affected by peer pressure because they wanted to get recognition and acceptance from their companions. Teenage pregnancy in the media influences young teenage girls by showing that it is okay to have children at a young age. The media glamorises teenage pregnancy and makes ordinary pregnant girls famous for the problem they have created (Lewis, 2013). Television programmes like 16 and pregnant shows how the teenagers deals with the ‘problem’ and still go on with their lives. Exposure to sexual contents via written and digital media may surge teen pregnancy by promoting a kind of relaxed attitudes towards abstinence and the use of various prevention methods e.g. contraceptives. In other words creating the perception that there is little risk to sex (Brown et al. 2008). In this day and age, we have to consider that every event or situation is a potential learning experience. Every program that is viewed on television and every magazine that is read sends a message to the audience. The scary part is that teenagers do not think that they are influenced by the media (Werner-Wi lson et al. 2004). The extent to which the media can influence a teenager depends on their mentality. If they go out to any situation well prepared mentally, then they will perceive things with a broader and developed thinking. Teenagers who are easily influenced in general are the ones who are more likely to watch a program and internalise bad values and aspirations (Jones, 20IO). Learning about sex via several media sources is educational but the messages given can be potentially harmful to teenagers as a young mind is vulnerable. There are often cultural barriers that can have a huge impact on teenagers and the way in which they perceive teenage parenting and protection from sexual activity. Allen (2007) states that culture suggests that teenagers must be protected from sexual activity as there are many dangers and negative consequences related with it. Therefore, instead of informing the teenagers on how to protect themselves, those who believe in this feel that it is their duty to protect the adolescents. According to Allen (2007) theses ideologies are similar to those of abstinence-only ideas which states that sexual activity should be postponed as long as possible with some focusing on advising teenagers that they must protect themselves if they do chose to become sexually active. However, they have to recognise that there are outside drivers that may influence their decisions and provide no means of protection or outreach advice to teenagers to protect themselves when these drivers† have a greater influence on their decision (Allen, 2007). The aim of educating yongsters in school i.e. early sex education is said to be to get them adequately informed about sex, pregnancy prevention methods and pregnancy itself so that they are equipped to make informed decisions about sex (Surmann, 2005). Sex education can help reduce the high rates of teenage pregnancies in USA. Reducing unintended pregnancy is a national public health goal because of the risks and costs of unintended pregnancies (Guttmacher Institution 2012). The goal of having sex education in schools would be to give students knowledge about how pregnancy happens, contraception and sexually transmitted diseases (Guttmacher Institution, 2012). Teaching teenagers about who they are and understanding what they think about themselves, will enable educators to help teenagers understand what they think about themselves by soul searching (Advocates for Youth 2008). With teenagers having a positive attitude towards teen parenting, it makes it a lot more difficult for educators to address the issues in order to promote behaviour change (Garwick et al 2008). Therefore, educators should address this issue in a different way, that is their background should be considered, including how they can learn, what barriers they may face and instilling hope and providing enrichment to their lives (Garwick et al, 2008). While the main goal of comprehensive sex education is to delay the onset of sexual activity, the main purpose is to educate all teenagers in case they decide to become sexual active. Advocates for Youth (2008) states that the five components of the Sexual Education Standards are sensuality, intimacy via sex, sexual identity, re production and sexual health which are all important as they touch on several aspects of the teenagers lives, including their emotional, physical and mental state and well-being. And addressing these areas can promote real behavioural change. The critique paper contains a clear account of finding with the collected data haven being thoroughly analysed, and clearly displayed. The research used quotes from each driver given. The research was valuable as it has contributed to the development of nursing knowledge. In whole this papers findings appear to be reliable. The issues of reliability are conformability, credibility, transferability and dependability. Conformability covers how well supported a research is by the data collected (Lincoln and Guba, 1985). Credibility is the assessment of how well what the research deduced is true based on the data originally gotten from the participants (Lincoln and Guba 1985). In this study credibility was maintained by members. From my assessment, the study can contribute meaningful evidence that can be useful to the nursing discipline. Lincoln and Guba (1985) mentions that transferability is the extent to which finds can be transferred between projects i.e. what was gained from one project could be applied to another project. Dependability deals with the quality of the incorporated processes of data gathering, data examination and theory generation (Lincoln and Guba, 1985). The study concluded that programs and initiatives need to move beyond addressing a focus on knowledge acquisition and move towards addressing certain influential factors that are not typically included in sex education programmes (Jones, 2010). Hence, the study suggested that more time should be spent on certain areas of sex education than others. All the sources in this research study are reliable sources because it is peer review. It also had all its information citied with facts. I believe that it is a reliable study with some very good information. Therefore, when developing preventative efforts for teenage sexual risk-taking, the drivers identified by the pregnant teenagers should be considered. The researcher realised that her research needed to be expanded by getting teenagers from different socio-economic backgrounds and the interviews raised more questions. Even though it could have been more diverse, it still provides very good insight information. This qualitative study provides practitioners with a clearer understanding of how teenagers view or understand being pregnant. Thus, providing a means by which individual practitioners can improve their service provision while also contributing to evidence base practice. Initiative programmes should also address influential factors that are not normally included in school based sex education curricula. It is now considered the responsibilities of the family, schools and the society to aid in educating teenagers. If the goal as educators is to ensure the best interest of our teenagers and provide them with the best opportunities in life, then their health must be at the forefront of our attention, concerns and efforts. After all, a healthy teenager is a happy teenager. How Should Legislators Deal With Minors Who Sext? How Should Legislators Deal With Minors Who Sext? How legislatures should deal with minors, who sext, is lenient considering their lack of maturity. Minors (usually adolescence) brains are not fully developed: taking this into consideration, why is it fair to charge someone to the fullest penalty, who is incapable of the full functions as another person (being an adult). Minors brains, having less connections to the brains network region than adults do, are unable to to reach full potential due to emotions getting the best of the minor. The minor my not be able to control the hormones connected to the emotions due to the maturing stage called puberty. This stage prevents the minor from thinking a situation all the way through. The study also found that the majority of young people are not aware of the legal ramifications of underage sexting. In fact, most respondents were unaware that many jurisdictions consider sexting among minors particularly when it involves harassment or other aggravating factors to be child pornography, a prosecutable offense. Convictions of these offenses carry steep punishments, including jail time and sex offender registration. (Majority of minors engage in sexting, unaware of harsh legal consequences.) This proves that minors, being the young people, are not aware of consequences due to the fact that minors are unable to think of the outcomes. The minors brain does not think a situation all the way through, so the consequences are not thought of. If the minors brain was developed fully, the minor would have more potential to think of the outcome of a situation. If the minor was able to think all the way through a situation to the outcome, the minor would not commit any crime to get themselves in trouble. Are these slip-ups to the extent of sending naked pictures of myself to others? No, but they are as common as the act of sexting has become, which is why we as a society, law enforcement in particular, need to take a step back and avoid ruining a teenagers life for taking part in an increasingly frequent activity. (Hann) Here, Spencer Hann, the author of Sexting is just a mistake, not a criminal offense, is portraying logical evidence of the topic of sexting. Minors should not be charged as a criminal considering the fact that minors are not fully developed mentally. Hann also is proving that authorities should be lenient to minors, stating that law enforcement in particular, need to take a step back and avoid ruining a teenagers lifeà ¢Ã¢â€š ¬Ã‚ ¦: assuming that law enforcements could be inferred as legislators. The legislators should avoid ruining a minors life because the minor may not know what they have done. Research has shown that majority of young people are not aware of the legal ramifications. (Majority of minors engage in sexting, unaware of harsh legal consequences.) During tasks that require self-control, adults employ a wider network of brain regions than do adolescents, and this trait may make self-control easier, by distributing the work across multiple areas of the brain rather than overtaxing a smaller number of regions. (Steinberg) In the text, proven by Mr. Steinberg, minors are not as fully functional mentally as adults are. Considering this fact, it is unfair and unnecessary to convict a minor to a adult charge. The consideration should be taken due to the fact that a minors brain is not fully developed, causing poor decision making. Since the decision making is based on undevelopment of the brain, the legislators should be lenient to a minor. The minor may not be able to control their actions because they feel what they are doing is right. Another thing to consider while dealing with minors is puberty. Puberty has a huge effect on minors emotionally. Minors are unable to control the overwhelming mix of emotions. Beginning at puberty, the brain is reshaped. Neurons (gray matter) and synapses (junctions between neurons) proliferate in the cerebral cortex and are then gradually pruned throughout adolescence. Eventually, more than 40% of all synapses are eliminated, largely in the frontal lobes. Meanwhile, the white insulating coat of myelin on the axons that carry signals between nerve cells continues to accumulate, gradually improving the precision and efficiency of neuronal communication a process not completed until the early 20s. The corpus callosum, which connects the right and left hemispheres of the brain, consists mostly of this white matter. (The adolescent brain: Beyond raging hormones) This being proven by Harvard, this source is evidence that a minors brain is undeveloped and emotions play a big key on minors during the puberty stage. Adolescents are indeed less mature than adults when making decisions under conditions that are characterized by emotional arousal and peer pressure, but adolescents aged 15 and older are just as mature as adults when emotional arousal is minimized and when they are not under the influence of peers, conditions that typically characterize medical decision-making. (Steinberg) In this text, it is proven by Oxford University that once emotions are a factor, the minor is less mature. Emotions are uncontrollable during the puberty stage of an minor. Having a disadvantage at hand, unable to balance emotions while having to make life choices, puts stress on a minor. That stress is what drives the minor into a uncontrollable series of slip-ups. One taking place after another, the minor is overwhelmed, taking multiple steps into the wrong direction. Since minors automatically have a disadvantage, legislatures should be much more lenient on any minor who shall slip-up. A minor may slip-up often. The reason behind their slip-up is because not only the lack of potential, but also the lack of maturity. A minor has an unfair disadvantage from the beginning. A minors brain is not even close to development. An adults brain is completely developed with experience and wisdom. An adult has had more time and knowledge of a variety of things making the adults superior. The superioress is proven by common day laws and regulations. Kids not being able buy tobacco, children   not allowed to buy alcohol on their own, or even a minor under 18 years of age not being able to vote. Adults have many more rights and responsibilities than do children. The reason being, is that adults are more mentally developed than children. Adults outcompeting minors in many subjects: education, experience, logic, wisdom, cleverness, the fields are endless in the superiority. Considering all the evidence shown that an adult is much more developed, mature, and experienced, minors should have lenience upon them to provide fairness. Minors should not be charged as an adult, ruining their lives ahead. A second factor that complicates adolescent moodiness is that their brains are still physical maturing: Childrens brains are not fully developed until they are in their early 20s! This incomplete brain development is responsible for much of the cognitive and emotional immaturity that can so easily frustrate parents. (Oswalt) This article proves that minors brains do not develop until later in their lives. A minor should not be charged for something considering the minor is not able to function the the fullest potential. If a minors brain is not fully developed, then the minors potential to cause problems or even slip-up is much greater than an adults. Since a minor is not as mature as an adult the charges or penalties a minor is convicted of should be less severe. A minor should not be trialed as an adult considering a minor does not have the same potential as one. Works Cited Majority of Minors Engage in Sexting, Unaware of Harsh Legal Consequences. Health and Wellness Resource Center, Gale Cengage Learning, 6 July 2014, galenet.galegroup.com/servlet/HWRC/hits;jsessionid=F7570DDE4F1830BCEEDC8D7830140589?docNum=A374142398aci=flagtcit=0_0_0_0_0_1index=BAlocID=j020902rlt=6origSearch=truet=RKs=1r=dsecondary=falseo=n=10l=dsearchTerm=2NTAc=1basicSearchOption=KEbucket=healthnewsSU=minors+sexting. Oswalt, Angela. Mental/Emotional/Social Changes Through Puberty. Mental Help MentalEmotionalSocial Changes through Puberty Comments, MentalHelp.net, 23 June 2010, www.mentalhelp.net/articles/mental-emotional-social-changes-through-puberty/. Sexting is just a mistake, not a criminal offense. UWIRE Text, 11 Sept. 2015, p. 1. General OneFile, go.galegroup.com/ps/i.do?p=ITOFsw=wu=j020902v=2.1id=GALE%7CA428321759it=rasid=5f7908f3080ef1296edfff9f0ec2b5bd. Accessed 13 Feb. 2017. Steinberg, Laurence. Should the science of adolescent brain development inform public policy: neuroscience has made tremendous progress in studying the adolescent brain, opening opportunitiesand raising challengesfor using the knowledge to inform a variety of public policies. Issues in Science and Technology, vol. 28, no. 3, 2012, p. 67+. General OneFile, go.galegroup.com/ps/i.do?p=ITOFsw=wu=j020902v=2.1id=GALE%7CA287392227it=rasid=6b6fda0c6065a816b9e72793d1e45980. Accessed 13 Feb. 2017. Steinberg, Laurence. Does Recent Research on Adolescent Brain Development Inform the Mature Minor Doctrine? Does Recent Research on Adolescent Brain Development Inform the Mature Minor Doctrine? | The Journal of Medicine and Philosophy: A Forum for Bioethics and Philosophy of Medicine | Oxford Academic. Oxford University Press, 20 Apr. 2013. Web. 15 Feb. 2017.