Marketing Analysis Ge Healthcare- Digital Marketing

GE Healthcare- Digital marketing KULDIP MEDHE GE healthcare deliver services to people around the globe using transformational medical technologies. Among them are services such as biopharmaceutical manufacturing technologies, medical diagnostics, medical imaging and information technologies, patient monitoring systems, drug discovery, and performance solutions services. The ultimate goal of using digital marketing strategy is for customer and market acquisition. The reason being is acquire new customers and make the products and business grow. The retention of new customers is also important. Through acquisition strategy, new customers and existing ones can be informed about the new products and services. Acquisition goes beyond than awareness and it helps in expanding the market share and also increasing the number of customers. Having a good customer acquisition strategy used is essential since the company is operating in the healthcare sector. It will contribute to retain the existing customers and also attract the potential ones. Through digital marketing customer acquisition can be done effectively. Since the world is moving forward with the technology, it is important to change and adopt accordingly. Many individuals today are connected with the World Wide Web. And many people’s daily operations are connected with the Internet. Therefore it is easy to reach a large customer base and market penetration through digital marketing strategies effectively whenShow MoreRelatedA Strategic Analysis of Ge Healthcare1561 Words   |  7 PagesA strategic analysis of GE healthcare GE Healthcare: Company Overview GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. 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Bite Me A Love Story Chapter 4 Free Essays

4. Good-bye Love Lair BEING THE JOURNAL OF ABBY NORMAL, Triumphant Destroyer of Vampyre Kitties I weep, I brood, I grieve-I have sniffed the bitter pink Sharpie of despair and mascara tears stripe my cheeks like a mouthful of chewed-up black Gummi bears has been loogied in my eyes. Life is a dark abyss of pain and I am alone, separated from my darling delicious Foo. We will write a custom essay sample on Bite Me: A Love Story Chapter 4 or any similar topic only for you Order Now But check it-I totally kicked ass against a gang of vampyre kitties. That’s right, kitties, meaning many. No longer does the huge shaved vampyre cat Chet stalk the City alone; he has been joined by many smaller and un-shaved vampyre cats, many of which I turned to kitty toast with my most fly sunlight jacket. Right outside our loft, they were attacking that crazy Emperor guy and his dogs and I saved them by running out into the street and hitting the lights. It was pure techo-carnage, blood everywhere, and a little Japanese guy with a samurai sword doing the serious Ginsu on the kitties as they attacked. I know what you are thinking. Ninja, please†¦ I know, OMFGZORRO! A samurai in Sucker-Free City! I didn’t even try to convince the cops when they came. They were all, â€Å"What up?† And I was all, â€Å"Nothing.† And they were all, â€Å"What’s all this?† Pointing to the blood and steaming kitty ashes and whatnot. And I was all, â€Å"Don’t know. Ask him. I just heard some noise so I came out to check it out.† So they asked the Emperor and he tried to tell them the whole story, which was a mistake-but he’s kind of insane, so you have to give him a break. But they put him in the car anyway and took him and his dogs away, even though it was totally obvious that they knew who he was and were just being dicks about the whole thing. Everyone knows the Emperor. That’s why they call him the Emperor. ‘Kayso, Foo finally came home and I jumped into his arms and sort of rode him to the ground with a massive tongue kiss so deep that I could taste the burned cinnamon toast of his soul, but then I slapped him, so he didn’t think I was a slut. (Shut up, he had wood.) And he was all, â€Å"Stop doing that, I don’t think you’re a slut!† And I was all, â€Å"Yeah, well then how did you know that’s why I slapped you, and where the fuck have you been, my mad, manga-haired love monkey?† Sometimes it’s best to turn the tables and start asking questions when your argument sucks ass. I learned that in Introduction to Mass Media class. And Foo’s all, â€Å"Busy.† And I’m like, â€Å"Well you missed my heroic warrior-babe assault.† And I, like, told him the whole thing and then I said, â€Å"So, now there’s a lot of vampyre cats. What’s up with that, nerdslice?† Which is a pet name I have for Foo when referring to his mad science skills. And he’s all, â€Å"Well, we know that there has to be an exchange of blood from the vampyre to its victim before the victim dies, otherwise it just goes to dust.† And I’m like, â€Å"So Chet’s smart enough to know that?† And Foo’s all, â€Å"No, but if a cat’s bitten, what’s the natural thing for it to do?† And I’m all, â€Å"Hey, I’m asking the questions here. I am the boss of you, you know?† And Foo totally ignores me, and he’s all, â€Å"They bite back. I think Chet is changing the other cats by accident.† â€Å"But he drained that parking cop and she didn’t turn.† â€Å"She didn’t bite him back.† And I’m all, â€Å"I knew that.† And Foo’s like, â€Å"There could be hundreds of them.† And I’m all, â€Å"And Chet led them here. To us.† And Foo’s all, â€Å"He marked this as his territory before the old vampyre turned him. He sees this as his place. The stairway still smells like cat pee.† And I’m like, â€Å"That’s not all.† And Foo’s all, â€Å"What? What?† And I totally slip into my dark mistress voice and I’m all, â€Å"Chet has changed. He’s bigger.† And Foo’s all, â€Å"Maybe his coat has just grown back.† And I’m all ominous like, â€Å"No, Foo, he’s still shaved, but he’s a lot bigger, and I think-† I paused. It was very dramatic. And Foo’s like, â€Å"Tell me!† I sort of fainted all emo into his arms. And he totally caught me like the dark hero of the moors that he is, but then he harshed the romantic drama of it all by tickling me and going, â€Å"Tell me, tell me, tell me.† So I did, because I was close to peeing myself, and I’m totally not into that kind of thing. â€Å"I think we have to worry about the little samurai guy turning, which would not be good, as he is full badass, despite his deeply stupid hat and socks.† And Foo was all, â€Å"Did he bite them?† And I was all, â€Å"He was full-on covered in vampyre kitty blood. Maybe some drops got in his mouth. Lord Flood said he accidentally turned that blue ho from one kiss on the bloody lips.† And Foo’s like, â€Å"Well we need to find him, then. Abby, we may not be able to handle this. We need help.† And he’s all nodding to the statue of the Countess and Lord Flood. And I’m all, â€Å"Do you know the first thing that will happen if we let them out?† And Foo’s all, â€Å"Jody will totally kick our asses.† And I’m like, â€Å"Oui, mon amour, epic ass-kickings pour toi and moi. But you know what’s even scarier?† And Foo’s all, â€Å"What? What? What?† Because French drives him mad. So I’m like, â€Å"You still have wood!† And I squeezed his unit and ran into the bedroom. ‘Kayso, Foo chased me around the loft a couple of times, and I let him catch me twice, just long enough to kiss me before I was forced to slap him-well, you know why-and run away. But as I was prepared to let him think I would surrender to his manly deliciousness, I’m all, â€Å"You could turn me to a vamp and I could use my dark powers to scoop Chet’s litter box of destruction.† And Foo was all, â€Å"No fucking way. I don’t know enough.† Then someone started pounding on the door. And not a little â€Å"Hey, what’s up?† pound. Like there was a big sale on door pounds down at the Pound Outlet. Buy one, get one free at Pounds-n-Stuff. I know. WTF? Privacy much? Pounding on the love lair. JODY It was like perpetual â€Å"not quite lunchtime† in her cubicle at the insurance company, back in ancient history, three months ago, before she was a vampire. Every sundown, for about fifteen seconds, Jody awoke and panicked over the hunger and constraint until she was able to will herself into mist and float in what she thought of as the blood dream, a pleasant, ethereal haze that lasted until sunup, when her body went solid inside the brass shell and for all practical purposes, she became dead meat until sundown came round again. But sometime around the end of the first week of freakouts, she realized that she was touching Tommy. That he was in the bronze shell with her, and unlike her, he couldn’t go to mist. She should have taught him, she knew, just as the old vampyre had taught her, but now it was too late. Maybe, since she couldn’t move enough to tap a message with her finger in Morse code, let alone talk, she could reach out to him, somehow connect with h im telepathically. Who knew what kind of powers she might have that the old vampyre had forgotten to tell her about. She concentrated, pushed, even tried to send some sort of pulse to the places where their skin touched, but all she got back was an extended, jagged, electric panic. Poor Tommy. He was there all right. Alive and mercilessly aware. She tried to reach him until she could bear the weight of her own hunger and panic no longer. â€Å"Abby, if I ever get out of here, your narrow ass is mine,† she thought before fading to mist and blissful escape. INSPECTOR RIVERA It wasn’t a homicide, strictly speaking, because there was no body, but there was a traffic enforcement officer missing in action, and it had involved the Emperor and a certain block of light industry buildings and artist lofts south of Market Street that Rivera had flagged for notice if anything happened there. And something had definitely happened here, but what? He lifted the collar of the empty traffic officer’s uniform with the tip of his pen to confirm that the fine gray ash was not on the sidewalk underneath, and it wasn’t. Inside the uniform, on the sidewalk at the cuffs and collar of the uniform, yes, but not on the sidewalk under the uniform. â€Å"I don’t see a crime,† said Nick Cavuto, Rivera’s partner, who, if he’d been a flavor of ice cream, would have been Gay Linebacker Crunch. â€Å"Sure, something happened here, but it could have just been kids. The Emperor is clearly nuts. Totally unreliable.† Rivera stood up and looked around at the blood-soaked street, the ashes, the still-flashing light on the parking cart, and then at the Emperor and his dogs, who had their noses pressed to the back window of their brown, unmarked Ford sedan. Rivera’s flavor was Low-fat Spanish Cynic in an Armani cone. â€Å"He said cats did this.† â€Å"Well there you go, an Animal Control issue. I’ll call them.† Cavuto made a great show of flipping open his mobile and punching at the numbers with his thick sausage fingers. Rivera shook his head and crouched over the empty uniform again. He knew what the powder was, and Cavuto knew what the powder was. Sure, it had taken them a couple of months, and a lot of unsolved murders, and watching the old vampire take enough gunfire to kill a platoon of men, only to survive to kill a half-dozen more people, but they had finally caught on. â€Å"It wasn’t cats,† Rivera said. â€Å"They promised to leave,† Cavuto said, pausing in his display of percussive dialing. â€Å"The creepy girl said they left town.† They, meaning Jody and Tommy, who had promised to leave town and never return. â€Å"The Emperor said he saw the old vampire get on a ship-a whole bunch of them sail away.† â€Å"But he’s totally unreliable,† Rivera said. â€Å"Most of the time. This is not-â€Å" Rivera held up a finger to stop him. They had agreed never to use the v-word when others were around. â€Å"We have to go see the spooky kid.† â€Å"Noooo,† Cavuto wailed, then caught himself, realizing that for a man of his size, appearance, and occupation, that whining over having to confront a skinny teenage girl was, well-he was being a huge wuss-that’s what. â€Å"Man up, Nick, we’ll tell her not only does she have a right to remain silent, it’s an obligation. Besides, I called in backup.† â€Å"I should probably stay in the car with the Emperor. See if he remembers anything else.† Just then there was a commotion at the crime scene tape and a uniformed officer said, â€Å"Inspector, this woman wants through. She says she has to see her daughter, who lives in that apartment.† The officer pointed to the fire door of the loft where the spooky kid lived with her boyfriend. An attractive blond woman in her late thirties wearing paisley medical scrubs was trying to push past the officer. â€Å"Let her through,† Rivera said. â€Å"Look, Nick, an angel come to protect you.† â€Å"Oh God save me from fucking neo-hippies,† said Gay Linebacker Crunch. How to cite Bite Me: A Love Story Chapter 4, Essay examples

No Logo by Naomi Klein Essay Example For Students

No Logo by Naomi Klein Essay This essay will deal with the differences and similarities of an extract from No Logo by Naomi Klein called Autumn, and the first chapter of the book Culture Jam by Kalle Lasn. The reason why to be focused on these authors, is because they both treat the brand influence in America and they build up arguments against it, so it is appreciable that they share multiple common denominators. Whereas Klein is focused on the brandi s history, its development and the relevance of marketing brandi s names rather than the products themselves, Lasn argues the consequences on the nowadays society as a result of living in a country considered as a wealthy brand marketed to the world. Nevertheless, these authors write in hugely different ways. Klein writes in a journalistic manner stating objective facts and results while Lasn implies his own opinion in his words, criticising the facts and encouraging the readers to become part of the solution. Klein opens the chapter with a strong argument about the shift in Americai s products value after the eighties, and consequently the change and influence that this shift has imposed on peoplei s life. Before this period, the relevance and value of industrialized economies was primarily the production of goods. Still, from the 1980i s onwards, American companies rather than merely making things they produced images of their brands1. As a result of this change, corporations were vastly focused on theirs brands that consequently production became secondarily. As she states, manufacturers rather buy products and brand them2. On the other hand, Lasn also highlights the changes on the nowadays ways of Americani s lives, yet due to the media environment shaping peoplei s lives, living inside the post-modern spectacle has changed people3. Consequently, there has been a break up between the new society and nature. According to Lasn people follow their mediated selves and he also states we have gone from living in a natural world to living in a manufactured one4. Both authors explain changes that occurred due to the brand era, whereas Klein investigates the change of producti s production who has come to a second shot while the brands playing the leading role, Lasn criticizes the actual spectacle world as responsible of the change on Americans relationship with nature. Klein carries on stressing out the beginning of the brand era. The obsession with brands is leading to a situation where no matter where you look at; adverts are everywhere. They could even be found in schools with the aim of targeting increasingly younger consumers. This corporation obsession with brand identity is waging a war on public and individual space5 is supported by Klein. The latter Kleini s perspective is also shared and argued by the second author. Lasn corroborates the steady proliferation of messages which has flood America. Peoplei s eyes cannot come to rest without being flashed with adverts. The lack of space free of logos or product messages is the consequence of a world where there is nowhere to run6 Lasn states. Within the mentioned commercialized America, whereas Klein suggests that brands attempted to have their names associated with everything from for one instance, famous film stars, Lasn encourages the readers to ask themselves how influenced they are in their purchasing decisions due to Hollywood famous images promoting brands7. Still, it is considerable that both authors have in common the intention of highlighting the brands influence. Moreover, Klein describes how marketers did not create mere ads to inform customers about new inventions, as she says these ads convince Americans that their lives would be better if they use the products8. The longed goal is to create on consumers necessities above the material, through spiritual advertising in order to achieve brands identifying with culture itself. Moving the audience is the aim, and the way to obtain it is through deep advertising. As this idea evolved, the author argues how agencies focused on what brands mean to the culture and to peoplei s lives rather than on individual products and their attributes9. .u87467895a547a3fe18abde3eefa53b5f , .u87467895a547a3fe18abde3eefa53b5f .postImageUrl , .u87467895a547a3fe18abde3eefa53b5f .centered-text-area { min-height: 80px; position: relative; } .u87467895a547a3fe18abde3eefa53b5f , .u87467895a547a3fe18abde3eefa53b5f:hover , .u87467895a547a3fe18abde3eefa53b5f:visited , .u87467895a547a3fe18abde3eefa53b5f:active { border:0!important; } .u87467895a547a3fe18abde3eefa53b5f .clearfix:after { content: ""; display: table; clear: both; } .u87467895a547a3fe18abde3eefa53b5f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u87467895a547a3fe18abde3eefa53b5f:active , .u87467895a547a3fe18abde3eefa53b5f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u87467895a547a3fe18abde3eefa53b5f .centered-text-area { width: 100%; position: relative ; } .u87467895a547a3fe18abde3eefa53b5f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u87467895a547a3fe18abde3eefa53b5f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u87467895a547a3fe18abde3eefa53b5f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u87467895a547a3fe18abde3eefa53b5f:hover .ctaButton { background-color: #34495E!important; } .u87467895a547a3fe18abde3eefa53b5f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u87467895a547a3fe18abde3eefa53b5f .u87467895a547a3fe18abde3eefa53b5f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u87467895a547a3fe18abde3eefa53b5f:after { content: ""; display: block; clear: both; } READ: Writing and the Holocaust EssaySimilarly, Lasn shares with Klein the perspective of commercial emotional manipulation and also argues the consequences of this sort of advertising. Firstly, the author criticizes how Americai s society is manipulated by media spectacle which has colonized our mental environment10. Afterwards he extends Kleini s argument about the strategies used by companies in order to create new material necessities through manipulating our emotions. According to Lasn the success of these strategies is owing to making powerful connections between deep immaterial needs and material products11. Nevertheless, Lasn adds to Kleini s argument the result on peoplei s behaviour after a long period of exposure to this shocking ads which are targeting peoplei s souls. The main consequence is the erosion of empathy12. The abuse of the emotional advertising has culminate on the evaporation of peoplei s compassion and even repulsion to these ads. In addition, it is also remarkable how Lasni s latter statement is corroborated by Kleini s ideas when she writes this metaphor: consumers are like roaches,you spray and spray them and they get immune after a while13.